2023 – Current // Vice President, Creative

Ambitious, business-savvy leader driven by setting the creative vision, leveling up the work and driving initiatives forward. My passions lie in spearheading successful brand evolution, implementing cutting-edge design concepts, strategic problem-solving, fostering collaboration and delivering tangible results aligned with business goals. No one will work harder to build and optimize teams, guide them to cultivate creative ideas, and craft compelling narratives that resonate with audiences. I specialize in developing core concepts that support marketing campaigns across all mediums, ensuring alignment with brand strategy and driving measurable outcomes through meticulous execution. My unwavering commitment to success drives every aspect of my work.

  • Direct Cambria's creative vision and strategy, aligning initiatives with brand objectives and market trends to create captivating content across B2B, B2C, and B2B-to-B2C channels.

  • Lead Cambria's brand evolution, introducing a new system and redefining its purpose, promise, differentiators, and character to set new standards and ensure consistency and relevance across all touch points.

  • Oversee the development and execution of impactful marketing campaigns across multiple channels, and mediums driving brand awareness and customer engagement.

  • Spearheaded the ideation and implementation of innovative design concepts, enhancing brand perception and differentiation in the marketplace.

  • Presented creative concepts and strategies to senior leadership and key stakeholders, articulating the value proposition and driving consensus for implementation.

  • Collaborated closely with cross-functional teams to develop and execute comprehensive go-to-market plans, resulting in measurable business growth.

  • Established and maintained relationships with external creative partners and vendors to augment internal capabilities and deliver best-in-class creative solutions.

  • Successfully navigated a diverse creative team through budget revisions, leadership turn over, and economic challenges, all while fostering a culture of innovation and collaboration.

  • Built and optimized the creative team's structure, ensuring efficiency and scalability by balancing internal and external resources. Developed and mentored a high-performing team through strategic training and targeted growth initiatives. Strategically recruited top creative talent, assembling a high-caliber team primed for success.

  • Optimized Marketing Department efficiency by auditing Workfront and creative workflows, implementing tailored process solutions, revising creative briefs, and conducting comprehensive departmental trainings.

  • Achieved a 25% decrease in time to market for hundreds of deliverableswhile upholding quality creative standards.Boosted email click-through rates by 50% by leading team training, enforcing best practices, enhancing calls-to-action (CTAs) and optimizing email design components.

  • Led the UX/UI Digital Design team through the optimization of our .com platform, overseeingthe successful replatforming from WordPress to Adobe AEM. Collaborated with externalvendors to reimagine user experience, resulting in the development of a new site map andthe creation of a cohesive design system. Directed the team in crafting new content with aconsistent tone of voice to enhance user engagement, SEO and brand identity.

Let’s Work Together