Freelance is something that I love to do. I enjoy stepping outside my normal routine and challenging myself to truly understand the customer and produce something that exceeds their expectations. My favorite freelance work revolves around branding opportunities. I am my best creative self when I get to think about how to bring a program or company to life.

Farm Team: The Farm Team project was a JAMF software internal summer internship project for college age students to get a glimpse into corporate life. The goal was to create a fun, age-appropriate team logo, color palette and swag for the new “crop” of summer interns. I explored both modern and vintage but ended up combining a more modern, unexpected color palette with a vintage mark.

KW&Co: The KW&Co project was for a friend that was starting her own marketing firm. She knew the direction she wanted to take her identity, but I wanted to develop a system that conveyed her “WOO-like” personality. I chose a lively color palette, and developed a mark that expresses her feminine, professional attitude.