Halo

Halo was our companies first hearing device that pairs and streams directly from your iPhone to your hearing aid—giving the user control, connectivity and customization.

Problem: Halo was our first product that paired with a smartphone—a potential technological challenge for our senior audience. This device was geared more to our younger boomer audience. We had to help people understand how to connect to their devices to their phones and communicate all the benefits this unlocks in comparison to “non-connected hearing aids.”

Creative approach: The creative execution leveraged our partnership with Apple, ensuring our design esthetic matched both Apple and Starkey’s clean tech-forward devices. We did a lifestyle shoot in Los Angeles for both stills and motion. We focused on the product benefit of connectivity by ensuring each shot captured a life benefit the product supported (hearing health and well-being). With the photography and visual design execution and graphics we were able to convey the ease of connecting our products to these new streaming capabilities. We delivered this launch to professionals via our Halo launch box – it was a clean, high-end package that contained a smooth custom plastic tray that held a product replica and our customer brochures. The package had an elegant, upscale look and provided product details to excite professionals about features and benefits never before available to enhance patients lives.

Assessment: The Halo launch was one of our companies most successful launches in history. The company got behind the launch in a big way—from developing giant iPhone replicas with built-in video to creating t-shirts and teal tennis shoes that executives wore during presentations. It shifted our companies brand direction and changed how we showed up visually, tonally, and strategically in the market. We were able to establish ourselves as a superior tech company in the hearing aid industry.